Introduction In modern rapidly changing corporate environment, maintaining an edge of the competition is crucial. Market research has traditionally been a key approach for achieving a market edge, but the emergence of AI technology has transformed this field. Tools driven by AI are reshaping how companies collect, process, and act upon information

Overview Social media marketing is evolving significantly in the last few years, driven by changes in technology, consumer actions, and corporate demands. One of the most significant shifts in the marketing landscape is the emergence of artificial intelligence (AI). AI’s potential to revolutionize social media marketing has captured the attention